Created The Brand, Go-To-Market Strategy, Structure, And Oversaw All Project Management In The Creation Of Chompions League. The Cleveland Browns wanted to generate a new target audience. Lee created a gaming league (Chompions League) geared towards next-generation fans, and unlock access to a $180-billion-dollar industry. Role: Marketing Strategy. Audience Research, Organizational Dev., Community Creation, Creative Direction, […]
Brand Identity & Strategy
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