Loaded
Created The Brand, Go-To-Market Strategy, Structure, And Oversaw All Project Management In The Creation Of Chompions League. The Cleveland Browns wanted to generate a new target audience. Lee created a gaming league (Chompions League) geared towards next-generation fans, and unlock access to a $180-billion-dollar industry.
Personal Goal: I wanted to create a space for the younger demographic and also provide an opportunity for all Clevelanders. Being from the city, I wanted to give people another outlet to network and enjoy the company of others. I focused primarily on marketing to local influencers to help build their name and network in a larger space. The Browns are working eagerly to be more hands-on in the community, and the gaming community was a heavy miss.
Focuses: Sports, Sports Marketing, Gaming, Younger Demographic, Social Media Marketing, Campaign Management, NFL, E-Sports, Rival, Cleveland Browns, National Football League, Myles Garrett, Chompions League, Haslam Sports Group.
jjo at 7:46 pm, April 1, 2024 -
cool