tHE goal

To create an opportunity amongst cleveland sports for cross-promotion, and unitability. Also, provide donovan mitchell an informal welcome to cleveland.

Dawg Pound Captain

Partnered with the Cleveland Browns (largest Cleveland sports fan base), and curated a moment for both players to be honored and smash a guitar.

Arts & Culture

Worked with local Cleveland artist to create 2 portraits of the players to gift and reveal during their moment.

Player Stardom

Post live moment, both players social media followers increased by > 10% (Emplifi Analytics), engagement on the Cleveland Browns social media increased 202% YOY.

Organized a live moment opportunity for two players of The Cleveland Cavaliers, Darius Garland & Donovan Mitchell.

Marketing Strategy
Audience Research
Creative Direction
Brand Management
Live-Moment / Event Planning

live-moment press

  1. Watch Cavaliers guard Donovan Mitchell smash a Steelers guitar before Thursday night’s Browns game.
  2. Cavs’ Donovan Mitchell, Darius Garland serve as Cleveland Browns Dawg Pound captains.
  3. Cavaliers’ Donovan Mitchell opens Browns game as ‘Dawg Pound Captain,’ smashes Steelers guitar pregame.