don x darius
darius garland and donovan mitchell
EXPERIENTIAL EVENTS / brand management
Lee orchestrated a unique collaboration between the Cavaliers and the Browns, a move that welcomed Donovan Mitchell to Cleveland when he was drafted to the Cavaliers. This initiative also shed light on Darius Garland as one of the key figures within the Cavaliers’ lineup, eventually forming the dynamic duo of the team.
The objective behind this endeavor was to foster cross-promotion and unity within Cleveland sports, creating an environment where different teams could work together. Additionally, the effort aimed to give Donovan Mitchell an informal yet warm welcome to the city of Cleveland.