Darius
Garland
x
donovan
mitchell
tHE goal
To create an opportunity amongst cleveland sports for cross-promotion, and unitability. Also, provide donovan mitchell an informal welcome to cleveland.
Dawg Pound Captain
Partnered with the Cleveland Browns (largest Cleveland sports fan base), and curated a moment for both players to be honored and smash a guitar.
Arts & Culture
Worked with local Cleveland artist to create 2 portraits of the players to gift and reveal during their moment.
Player Stardom
Post live moment, both players social media followers increased by > 10% (Emplifi Analytics), engagement on the Cleveland Browns social media increased 202% YOY.
Organized a live moment opportunity for two players of The Cleveland Cavaliers, Darius Garland & Donovan Mitchell.
Marketing Strategy
Audience Research
Creative Direction
Brand Management
Live-Moment / Event Planning
live-moment press
- Watch Cavaliers guard Donovan Mitchell smash a Steelers guitar before Thursday night’s Browns game.
- Cavs’ Donovan Mitchell, Darius Garland serve as Cleveland Browns Dawg Pound captains.
- Cavaliers’ Donovan Mitchell opens Browns game as ‘Dawg Pound Captain,’ smashes Steelers guitar pregame.
#Cavs Donovan Mitchell and Darius Garland are Dawg Pound captains at #Browns vs #Steelers pic.twitter.com/5Vr2WX3Nld
— Mary Kay Cabot (@MaryKayCabot) September 23, 2022